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CROWN ROYAL
Crown Royal wanted a complete re-branding; something that would blow the dust off a well-known but somewhat forgotten whiskey. Based on the insight that "Modern Kings" were the ones clawing and scraping their way to a place they haven't gotten to yet, we created the "Reign On" campaign. Our goal was encouragement and appreciation for those whose attitude precedes reality. I wrote a well-received spot that became the anthem, voice and tone. Everything else just crawled out of the bag from there.
CROWN ROYAL "ANTHEM"
These golden ads really jumped off the screen during a nationally televised interview
DEVELOPED A MORE SOPHISTICATED LOOK AND TONE FOR THE CROWN ROYAL WEBSITE
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