JOHN DOBBYN
-=COPYWRITER=-
ABSOLUT VODKA
LEAD WRITER ACROSS ALL ABSOLUT SOCIAL: CONCEPTING NEW PLATFORMS / CAPITALIZING INFLUENCERS / AGGRESSIVE DARK POSTING / INTRODUCING NEW FLAVORS / AND GENERALLY MAINTAINING AN INTERESTED AUDIENCE.
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ABSOLUT SOCIAL ACTIVATION
THIS WAS A COACHELLA PLAY THAT ACTUALLY WORKED. ABSOLUT CREATED AN AIR CONDITIONED TENT/BAR/CLUB WITH COACHELLA THEMED ABSOLUT COCKTAILS BY DAY AND HAD CELEBRITY INFLUENCERS HOST ABSOLUT PARTIES AT NIGHT. A GIF CAM WITH ABSOLUT FLAVOR FILTERS SPREAD THE DISTINCTIVE COLORS OF THEIR FLAVOR ACROSS SOCIAL. THIS PROJECT REQUIRED A LOT OF BACK END WORK (POSTING/PR) TO MAKE SURE THE ABSOLUT FLAVOR MESSAGE DIDN’T GET UPSTAGED.
OREO SOCIAL CAMPAIGN
THIS CAMPAIGN USED FACEBOOK'S 360° VIEWER AND SOME ORIGINAL POP-ART CONTENT TO INSPIRE NEW ADVENTURES IN COOKIE-DUNKING.
CHEVRON
LEAD WRITER ACROSS ALL SOCIAL MEDIA FOR CHEVRON. THIS INCLUDED: EXTENSIVE WORK ENCOURAGING GIRLS IN S.T.E.M. / SOCIAL SUPPORT FOR THEIR "DOERS" CAMPAIGN / VAST EFFORTS TO PROMOTE THEIR CONTRIBUTIONS TO SOCIETY.
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FANDEMONIUM WITH RAY THE RANT WAS A TV SHOW WITH A HUGE SOCIAL COMPONENT. THE SHOW AIRED SATURDAY NIGHTS, THEN RAY (me) WOULD SPEND THE REST OF THE WEEK INTERACTING WITH FANS THROUGH SOCIAL MEDIA (MOSTLY FACEBOOK). HE WOULD ANSWER QUESTIONS/COMMENTS AND PLAY SOME OF THE VIDEOS RECEIVED VIA SOCIAL ON THE TV SHOW. IT WAS A FAN-FED CIRCLE OF USER GENERATED CONTENT AND CONSTANT ENGAGEMENT WITH RAY AS THE BAIT. COMPLETING THE CIRCLE, CUTS FROM THE SHOW WERE USED AS LIQUID CONTENT AND SHARED ACROSS SOCIAL. I WROTE ANYTHING RAY SAID OR POSTED, AS WELL AS CONCEPTING AND SCRIPTING ALL TV SHOW SEGMENTS.
PHILADELPHIA EAGLES
CROWN ROYAL
DEVELOPED A MORE SOPHISTICATED LOOK AND TONE FOR THE CROWN ROYAL WEBSITE AND INTRODUCED NEW PRODUCTS
VOLVO
CREATED A CLEANER, FEATURE DRIVEN WEBSITE FOR VOLVO USA BASED ON THEIR NEWEST INNOVATIONS
SEATS OF DREAMS
